Real English Wine - A Scarfolk Advertisement

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The government strongly promoted the ‘Buy British’ message in the 1970s. It was so keen to prove the scientific superiority of British products that large-scale experiments were commissioned.

Scarfolk University, for example, was given four million pounds to develop a computer that could record the brainwaves of hundreds of Real English Wine drinkers and then convert those brainwaves into sounds and images.

Scientists (and advertising agency executives who planned to exploit the results) predicted the result would produce “a wide variety of positive images, including majestic British landscapes accompanied by the sounds of waves and music as beautiful as anything written by maestros such Sir Edward Elgar or Cliff Richard”.

In actual fact, all the subjects’ brains produced exactly the same image: An electrified cage containing a baby monkey whose mind had been destroyed by medical experiments, systematic torture and the jarring sound of a toy mechanical bear mercilessly beating a drum 24 hours a day.

Despite this apparent setback, the Real English Wine committee ran with this image in their advertising campaigns. The wine sold well in Scarfolk, simply by virtue of being British, as did a spin-off ‘soft-toy’ monkey, which wasn’t actually a soft-toy at all, but a real dead monkey. 

 https://youtu.be/JDgrmQYmrrU


https://scarfolk.blogspot.com/

(Scarfolk is a town in North West England that did not progress beyond 1979. Instead, the entire decade of the 1970s loops ad infinitum. Here in Scarfolk, pagan rituals blend seamlessly with science; hauntology is a compulsory subject at school, and everyone must be in bed by 8pm because they are perpetually running a slight fever.  "Visit Scarfolk today. Our number one priority is keeping rabies at bay."  For more information please reread).

'Conkers' are horse chestnuts.


The toy bear makes this anthropomorphic, in case anyone is wondering.


 

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